Don’t make the same mistakes I made.  Discove how to get more personal training clients than ever before!

After 20 plus years of personal training and many, many tough months trying to make “ends meat”, I finally woke up and figured it out! It wasn’t making the fanciest business card or brochure than any other trainer. It wasn’t pounding the pavement anymore than I had been doing. And it wasn’t lowering my fees in hopes for more clients.

The “Ah Ha” Moment

I combined my career as a fitness trainer and my passion for golf into the first golf fitness personal training company on the net over 8 years ago. What did that do to my business? I more than quadrupled my income in less than 6 months!

End The Frustration

Unless you’re the less than 1% of traines making a living in fitness, don’t you want to end this frustration and make the kind of money you now you deserve? You’ve got college loan payments to pay off. You might even already have a family. And of course a car, and other expenses. How on earth can you keep up with all of that and get ahead, without working 10-12 hours a day and burning yourself out?

The name of the game is “diversify” your client demographics. I know you hear many people say specialize, and if that’s what you want to do, then go for it! Just make sure that special demographic can provide you enough living to survive. Otherwise, you need to have 2-3 client demographics you are going for.

For example, if you are a female trainer, you may want to have a pre-pregnancy, during and post-pregnancy fitness package. This is a great approach as you can retain them for at least 9 months if not longer. So really…you have 3 markets in one with this approach.

Another approach is what I’ve done. Go after a “rabid market” like golfers! I can tell you firsthand, this is a goldmine for a trainer. With over 27 million golfers in the U.S. there are hundreds of potential clients in your area. All you need to do is position yourself as the golf fitness expert and you’re well on your way to making double or triple your income very quickly. Personal training golfers can be fun as well as rewarding watching your golf clients add yards to their drives and lower their scores, making the game much funner for them.

It is very realist to have a new golf fitness training career in no time.

If this is an approach you are interested in taking, there are several critical steps you must implement to be successful. If you want to know more, contact us today to find out how we can help you get started in this very lucrative sub-niche of fitness.

As an online fitness professional you MUST be near the top of the first page to get any visitors to your website. These search engine rankings are critical to you receiving new fitness leads and getting clients. Did you know that if you were on the second page of google you will get less than a half of 1% of the clicks for each and every term you are targeting.

With the competition getting tougher and tougher, it doesn’t mean anything to be second page or lower in any search engine. In fact, truth be told…being at the bottom of the first page will only get you a few clicks even. The first position can get up to 50% of all clicks, with the second getting 10%-15%, the third getting 6%-9%, etc…

So for your personal training fitness business, you really need to rank in the top 3 for your terms. It is also critical you decide what terms you want to rank for that will get you qualified leads that have the potential to become clients. Deciding what these terms are takes a well thought out plan with your end-goal in mind.

I will give you a little hint. You must choose terms that are relevant to your location and specialty. If you live in a small town, but near a bigger one and you train clients privately in their home, it would be wise to have pages on your site that target the bigger cities terms and not your small town, although the small town should be important as well.

There are many strategies you can use to rank at the top of the first page for the “money terms”, but you’ve got to have a keen knowledge of the search engines and how they change weekly. There are SEO companies that charge 5 figures a month for their services…with NO guarantees! Don’t fall into this trap. With a little guidance, you can get your site ranked near the top fairly quickly.

Search Engine Optimization Services 

If you want a successful fitness website, and don’t know where to begin, our search engine optimization services can get you the results you’re looking for.  Contact us today to discuss your needs!

If you have a fitness website (and you should)… learning how to increase website traffic is critical to your success. I see so many sites that look great, but have no ranking in the search engines which means no eyeballs, no leads, and no money! This is pure failure for any online business, and you want to avoid this from happening at all costs.

Getting Links

If you want to rank in google you need links pointing to your website. And lots of them! This is the most demanding part of any internet marketing business. With so much competition for first page rankings, website owners are working harder and harder to gain links to their sites.

So how do you get links to your site? There are too many ways to cover them all in this article, but some of the most effective ways is contacting websites that are similar in topic to yours and asking for a reciprocal link. Although the current discussion about reciprocal linking is that they don’t mean much, you still should do it to have a natural look to your link-building strategy.

Also, submitting to the major search engines being Google, Yahoo and MSN. This is a must if you want to gain any momentum. Also submitting to directories like DMOZ.org, Yahoo.com, JoeAnt.com and many others. The great thing about directory submissions is you obtain a one-way link, not a reciprocal one. This is much more powerful link in Googles eyes.

You can also provide content (articles) for fitness and golf sites and ask for a link back to your site in return. This is very common as it is a win/win for both sides. The website is getting fresh content at no cost, and you are getting a relevant “one-way” link back to your site.

Pay Per Click Marketing

Another effective method to getting more traffic is Google Adwords, as well as Yahoo Ads and MSN Ads. The only downfall is you pay for them and it is difficult to track your ROI (but with a little trick you can do it). You can pay as low as 5 cents a click, and as high as several dollars per click. As you can see, this can add up to a large amount of money very quickly.

There are many tips and secrets to paying lower click amounts AND getting more clicks at the same time. We’ve been able to do this for years with all our websites.

One BIG plus of PPC advertising is “immediate” traffic. You can literally sign up for Google ads, and have it “live” in 10 minutes, getting eyeballs almost instantly. For many new websites, this is a great way to test the conversions of your website early on. If you get clicks and no referrals or sales, you know right away you need to tweak your website copy, layout and functionality.

I’ll be covering more tactics to teach you how to increase website traffic to your online businesses so stay tuned.

If you want to inquire about our Search Engine Optimization services, contact us today to discuss your needs!