As an online fitness professional you MUST be near the top of the first page to get any visitors to your website. These search engine rankings are critical to you receiving new fitness leads and getting clients. Did you know that if you were on the second page of google you will get less than a half of 1% of the clicks for each and every term you are targeting.

With the competition getting tougher and tougher, it doesn’t mean anything to be second page or lower in any search engine. In fact, truth be told…being at the bottom of the first page will only get you a few clicks even. The first position can get up to 50% of all clicks, with the second getting 10%-15%, the third getting 6%-9%, etc…

So for your personal training fitness business, you really need to rank in the top 3 for your terms. It is also critical you decide what terms you want to rank for that will get you qualified leads that have the potential to become clients. Deciding what these terms are takes a well thought out plan with your end-goal in mind.

I will give you a little hint. You must choose terms that are relevant to your location and specialty. If you live in a small town, but near a bigger one and you train clients privately in their home, it would be wise to have pages on your site that target the bigger cities terms and not your small town, although the small town should be important as well.

There are many strategies you can use to rank at the top of the first page for the “money terms”, but you’ve got to have a keen knowledge of the search engines and how they change weekly. There are SEO companies that charge 5 figures a month for their services…with NO guarantees! Don’t fall into this trap. With a little guidance, you can get your site ranked near the top fairly quickly.

Search Engine Optimization Services 

If you want a successful fitness website, and don’t know where to begin, our search engine optimization services can get you the results you’re looking for.  Contact us today to discuss your needs!

If you have a fitness website (and you should)… learning how to increase website traffic is critical to your success. I see so many sites that look great, but have no ranking in the search engines which means no eyeballs, no leads, and no money! This is pure failure for any online business, and you want to avoid this from happening at all costs.

Getting Links

If you want to rank in google you need links pointing to your website. And lots of them! This is the most demanding part of any internet marketing business. With so much competition for first page rankings, website owners are working harder and harder to gain links to their sites.

So how do you get links to your site? There are too many ways to cover them all in this article, but some of the most effective ways is contacting websites that are similar in topic to yours and asking for a reciprocal link. Although the current discussion about reciprocal linking is that they don’t mean much, you still should do it to have a natural look to your link-building strategy.

Also, submitting to the major search engines being Google, Yahoo and MSN. This is a must if you want to gain any momentum. Also submitting to directories like DMOZ.org, Yahoo.com, JoeAnt.com and many others. The great thing about directory submissions is you obtain a one-way link, not a reciprocal one. This is much more powerful link in Googles eyes.

You can also provide content (articles) for fitness and golf sites and ask for a link back to your site in return. This is very common as it is a win/win for both sides. The website is getting fresh content at no cost, and you are getting a relevant “one-way” link back to your site.

Pay Per Click Marketing

Another effective method to getting more traffic is Google Adwords, as well as Yahoo Ads and MSN Ads. The only downfall is you pay for them and it is difficult to track your ROI (but with a little trick you can do it). You can pay as low as 5 cents a click, and as high as several dollars per click. As you can see, this can add up to a large amount of money very quickly.

There are many tips and secrets to paying lower click amounts AND getting more clicks at the same time. We’ve been able to do this for years with all our websites.

One BIG plus of PPC advertising is “immediate” traffic. You can literally sign up for Google ads, and have it “live” in 10 minutes, getting eyeballs almost instantly. For many new websites, this is a great way to test the conversions of your website early on. If you get clicks and no referrals or sales, you know right away you need to tweak your website copy, layout and functionality.

I’ll be covering more tactics to teach you how to increase website traffic to your online businesses so stay tuned.

If you want to inquire about our Search Engine Optimization services, contact us today to discuss your needs!

If you are serious about your personal training business it is imperative you have a website and search engine presence! This is not a luxury anymore, it’s a necessity! If you do not have a website that ranks highly for your very important keywords, you are leaving thousands of dollars on the table. For any business owner that would be absolutely foolish wouldn’t it?

Simple Tips, Techniques And Strategies

There are so many simple and easily applicable website marketing ideas you can do in a matter of minutes that will dramatically improve your exposure on all the search engines. Many of them are termed, “on-page optimization”, which means formatting each and every page of your fitness website with certain keywords that will bring you floods of traffic and new leads.

There are also many online partnerships you can find and create that will quickly increase your search engine exposure, resulting in yet even more leads and potential clients. This is SO powerful you MUST implement a search engine optimization plan for your business.

Lead Generating

Like in any business, having a system to generate regular and consistent leads is so crucial, it should be at the top of your list to build and grow your fitness business. There are many ways both offline and online to accomplish this. I have spent 25 years offline and the last 10 online coming up with easy systems that can bring in 2-5 new leads EVERY day! If you are a good trainer, you should be able to “close” at least 50% of these, which could be a HUGE amount of money on a regular basis.

Nuture Your Leads

As a website owner you should be collecting leads right from your website. There are technique to accomplish this with a high level of efficiency, resulting in 5, 10, 20 and maybe 30 or more leads EVERY day! I’m not kidding! I have one website that gets over 100 leads EACH DAY, every day!

It is critical to create a relationship with your online leads. Send them a weekly newsletter with golf and fitness tips. There is a way to craft your newsletter to bring you “instant” money every time you send out a newsletter. Depending on the size of your email list, you can make into the thousands of dollars with one email drop. Sound impossible? I do that every time I send out an email. I’m not saying this to brag, but to tell you it can be done.

Search Engine Optimization Consulting

If your website isn’t performing the way you had hoped it would, we can help. Search engine optimization is not only a critical factor in your business success, it’s a MUST! Contact us today to discuss your online needs and goals.

Golf Fitness Training

Golf fitness training can be a very lucrative part of your personal training business. With over 70 million baby boomers coming up and 27 million golfers already playing the game, this market segment is only going to grow. So jump on this wild ride now and reap the rewards in your fitness business.