If you have a fitness website (and you should)… learning how to increase website traffic is critical to your success. I see so many sites that look great, but have no ranking in the search engines which means no eyeballs, no leads, and no money! This is pure failure for any online business, and you want to avoid this from happening at all costs.
Getting Links
If you want to rank in google you need links pointing to your website. And lots of them! This is the most demanding part of any internet marketing business. With so much competition for first page rankings, website owners are working harder and harder to gain links to their sites.
So how do you get links to your site? There are too many ways to cover them all in this article, but some of the most effective ways is contacting websites that are similar in topic to yours and asking for a reciprocal link. Although the current discussion about reciprocal linking is that they don’t mean much, you still should do it to have a natural look to your link-building strategy.
Also, submitting to the major search engines being Google, Yahoo and MSN. This is a must if you want to gain any momentum. Also submitting to directories like DMOZ.org, Yahoo.com, JoeAnt.com and many others. The great thing about directory submissions is you obtain a one-way link, not a reciprocal one. This is much more powerful link in Googles eyes.
You can also provide content (articles) for fitness and golf sites and ask for a link back to your site in return. This is very common as it is a win/win for both sides. The website is getting fresh content at no cost, and you are getting a relevant “one-way” link back to your site.
Pay Per Click Marketing
Another effective method to getting more traffic is Google Adwords, as well as Yahoo Ads and MSN Ads. The only downfall is you pay for them and it is difficult to track your ROI (but with a little trick you can do it). You can pay as low as 5 cents a click, and as high as several dollars per click. As you can see, this can add up to a large amount of money very quickly.
There are many tips and secrets to paying lower click amounts AND getting more clicks at the same time. We’ve been able to do this for years with all our websites.
One BIG plus of PPC advertising is “immediate” traffic. You can literally sign up for Google ads, and have it “live” in 10 minutes, getting eyeballs almost instantly. For many new websites, this is a great way to test the conversions of your website early on. If you get clicks and no referrals or sales, you know right away you need to tweak your website copy, layout and functionality.
I’ll be covering more tactics to teach you how to increase website traffic to your online businesses so stay tuned.
If you want to inquire about our Search Engine Optimization services, contact us today to discuss your needs!
Related Articles