As an online fitness professional you MUST be near the top of the first page to get any visitors to your website. These search engine rankings are critical to you receiving new fitness leads and getting clients. Did you know that if you were on the second page of google you will get less than a half of 1% of the clicks for each and every term you are targeting.
With the competition getting tougher and tougher, it doesn’t mean anything to be second page or lower in any search engine. In fact, truth be told…being at the bottom of the first page will only get you a few clicks even. The first position can get up to 50% of all clicks, with the second getting 10%-15%, the third getting 6%-9%, etc…
So for your personal training fitness business, you really need to rank in the top 3 for your terms. It is also critical you decide what terms you want to rank for that will get you qualified leads that have the potential to become clients. Deciding what these terms are takes a well thought out plan with your end-goal in mind.
I will give you a little hint. You must choose terms that are relevant to your location and specialty. If you live in a small town, but near a bigger one and you train clients privately in their home, it would be wise to have pages on your site that target the bigger cities terms and not your small town, although the small town should be important as well.
There are many strategies you can use to rank at the top of the first page for the “money terms”, but you’ve got to have a keen knowledge of the search engines and how they change weekly. There are SEO companies that charge 5 figures a month for their services…with NO guarantees! Don’t fall into this trap. With a little guidance, you can get your site ranked near the top fairly quickly.
Search Engine Optimization Services
If you want a successful fitness website, and don’t know where to begin, our search engine optimization services can get you the results you’re looking for. Contact us today to discuss your needs!
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